Burger King: Whopper siren
Turn the next generation into flame-grill purists with a big, bold advertising idea.
Think big. Film, print, out of home, stunt...the touchpoints are up to you, but your
campaign needs to get this younger audience talking about flame-grilling.
We turned those noisy fire truck sirens into a chance to get a whopper.
We´ve registered its sound in Shazam as a track that when shazamed it will take you to
the closest Burger King to get your free whopper.
This way we´ve created a unforgettable and improvable relationship between fire and burger king.
CW: Alejandro Gálan
AD: Gautier fenestraz
AD: Marina Perta