Make the follow up campaign and dig deeper into the “100% high maintenance” territory. After disrupting the streets of New York with their bold, unapologetic tone and with their sassy sense of humor, how can the brand double down and create disruption once again?
Barbie is a young, gorgeous and perfect girl who has been judged and despised in the last years for one main reason: being 100% heigh maintained. Through a collab with the famous instagram influencer Barbie @trophywifebarbie we want to embrace and celebrate perfection in a ironic way. This influencer will represent women who use Il Makiage, women with attitude and always 100 high% maintained.
AD: Gautier Fenestraz
CW: Marta Berardini
AD: Ignacio Gonzalez
Date of creation: 27/01/19