Sony: Sony mute

 

Brief

D&ad brief:

Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Facebook, Instagram or Sony Music

and remind digital customers of the power of paper.

Idea 

First music device for deaf people that allows to feel the different music genders through the textures of the Arjowiggins papers.

Team:

CW: Alejandro Gálan

AD: Gautier fenestraz

AD: Francesc Enrich