AUSGETRÄUT, AMERIKA?

 

Background

Jan Phillip Burgard’s Ausgeträumt Amerika? portrays the United States from a different perspective.

Its a journalistic voyage through a torn country that tests the strength of today’s American Dream.

Brief

Young audiences believe the only side to the American story is the one offered by their social media algorithm.

Attract these young urbanites with a provocative idea that makes them realize that they need different

perspectives to understand the United States.

Idea

We wanted people to realize how fast they are able to judge by demonstrating it with our campaign.

What appears superficially could be different with a deeper analysis. It's important to get all the

information before judging - in this case the United States.   

Team:

CW: Jorge Botti

AD: Gautier fenestraz

AD: KathaBinder 

AD: Marta Berardini

 

Print

 

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