Bacardi: save the date



D&ad brief:

Make that festival  feeling last year-round with a music-led social activation for Bacardí.


Festival tickets are expensive and more if you wait the last moment to buy it.

We find a way to facilitate the buying of your ticket while getting in tone with your chosen festival.

Bacardi in collaboration with iTunes will create different albums representing the festival they

sponsor with upcoming artist playing there. Every day new songs of this lined up artists will be

added for a symbolic price. By buying a song a day not only you get your full festival ticket but

you also get to know all the line up.


CW: Alejandro Gálan

AD: Gautier fenestraz

AD: Marina Perta

Date of creation: 10/03/18