Bacardi: save the date
Make that festival feeling last year-round with a music-led social activation for Bacardí.
Festival tickets are expensive and more if you wait the last moment to buy it.
We find a way to facilitate the buying of your ticket while getting in tone with your chosen festival.
Bacardi in collaboration with iTunes will create different albums representing the festival they
sponsor with upcoming artist playing there. Every day new songs of this lined up artists will be
added for a symbolic price. By buying a song a day not only you get your full festival ticket but
you also get to know all the line up.
CW: Alejandro Gálan
AD: Gautier fenestraz
AD: Marina Perta