BUDWEISER: RUN HOME

 

Brief

One show brief:

Create a campaign that humanizes and reconnects Budweiser with key cultural moments, recognizing

that bold ideas travel, become news and relies not only on advertising dollars.

Idea

To help put a roof on top of homeless veterans across the US we took advantage of Budweiser main sponsorship of the major league, and turned the New York yankees into the main soldiers of our campaign. For every home run they scored we built a house for a veteran. The profit of the beers sold across the stadiums will be donated to the cause.

Team:

AD: Ignacio Gonzalez

AD: Gautier fenestraz

Date of creation: 23/01/19