Design a product or service to connect John Lewis and busy city-dwellers, and put a British favourite at the heart of modern living.
Johnny consists of a system of franchises in the services sector that gives the possibility to our target market of building a business of their own, keeping John Lewis' materials and branding.
All objects and materials in every Johnny's will be available for purchase.
While shopping online the user will have the possibility to enter every Johnny's establishment (indoor google view) and see the products and materials in a real environment.
Awarded a yellow pencil.