Brooks: call to auction

 

Brief

One show brief:

We are good at selling in store, is online that we need help. Redirect real runners online.

Idea 

We transform Brooks online platform into an running auction where, through the Brooks app, runners can

unlock shoes and other products just by doing what they love, running. This way not only we transform miles

into a currency but we make the run worth it.

Team:

CW: Marta Berardini

AD: Gautier fenestraz

AD: Ignacio Gonzalez

Date of creation: 17/01/19