Brooks: call to auction
One show brief:
We are good at selling in store, is online that we need help. Redirect real runners online.
We transform Brooks online platform into an running auction where, through the Brooks app, runners can
unlock shoes and other products just by doing what they love, running. This way not only we transform miles
into a currency but we make the run worth it.
CW: Marta Berardini
AD: Gautier fenestraz
AD: Ignacio Gonzalez
Date of creation: 17/01/19